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Weekly Fiction Workshop
Limitations Of The Author “Brand”
Can writers separate themselves from their “brand” and still sell books?
“Think of an author brand as a bundle of perceptions and expectations that form in readers’ minds over time. A brand is a promise; it’s what readers expect from an author,” — Mark Coker, Publisher’s Weekly
The “author brand” problem is that YOU are the product.
Authors have become their book’s champions to a staggering degree in the past few decades. What was once the publisher’s job to initiate sales and marketing plans is now the author’s first test when looking for someone to accept their book.
“What will be your marketing strategy if we should publish your book? Who is your audience? How big is your online following?”
If you don’t know the answers to these questions, you are less likely to score with a big publisher. The hard truth is that no one is going to love and support your book more than you.
Building Your Author Brand
Many authors find this to be their biggest struggle when they want to go full-time or write their first novel. They spend as much time and effort as possible building their…
